Why were middle-class women especially affected by advertising during the 1920s?

During the 1920s, middle-class women were particularly affected by advertising as it targeted their roles in the home and society, promoting new consumer goods that promised to enhance their domestic lives. Advertisements emphasized ideals of femininity, beauty, and modernity, encouraging women to aspire to a lifestyle defined by consumerism. The rise of mass media further amplified these messages, making them more accessible and influential. Consequently, many middle-class women felt pressure to conform to these societal expectations, leading to a significant shift in their purchasing behaviors and self-perception.