What was the entry mode of Aldi and Lidl into the UK market?

Aldi and Lidl entered the UK market primarily through organic growth by establishing their own stores rather than through acquisitions or Franchising. Both German discount retailers focused on a low-cost business model, opening stores in strategic locations to attract budget-conscious consumers. This approach allowed them to rapidly expand their presence across the UK, capitalizing on the growing demand for affordable grocery options. Their emphasis on efficiency and limited product ranges helped them gain significant market share in a competitive landscape.