What meaning advertising?

Advertising is one of the eight components under Promotion in the 9P's of Marketing. Promotion is the communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include: Should we promote? What should we promote? To whom should we promote? What economic and discount levels should we offer? What form of promotion should we offer? What features? How frequent? Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts. Advertising--Mass or nonpersonal selling: TV, radio, magazines, newspaper, outdoor/out-of-home (OOH), online, mobile. Advertising is structured and composed of nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services) and ideas by identified sponsors through various media. (Contemporary Advertising, 14the, Arens, Weigold, Arens, 2013) Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. (Principles of Marketing, 15e, Kotler and Armstrong, 2014). Ads can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people.The definition of advertising is changing; the lines between what is advertising and what is marketing are blurring and the traditional sponsorship model of advertising isn't as "cut and dry" as it used to be. Advertising today seems to be taking on more of a distribution model whereby the channels of communication include owned (website, social pages), earned (WOM, social sharing) and paid media. An example with mobile marketing and advertising, as cell phones/mobile devices keep changing and turn into multi use devices including payment activators. The mobile device and/or cell phone is a very personal medium. Can be on 24/7, people and potential shoppers run their lives off of mobile. It's business, it's personal, and it's information generating/gathering/forwarding. It's been referred to as "a brand in the hand" or "brands in the hands." Another component of Advertising, under "Promotion" includes product placement, integrating the product or service into the TV program. In the 2014 Academy Awards, Ellen DeGeneres with Bradley Cooper, Meryl Strep, Jennifer Lawrence and others took a "selfie" with a Samsung's Galaxy Note 3. The product placement was negotiated as part of a $20 million broadcast buy, for this major sponsor of the telecast. .