What is the collection of direct non-advertising messages a company presents to the public about itself its brand and its products?

The collection of direct non-advertising messages a company presents to the public is known as "public relations" (PR). This encompasses various forms of communication, including press releases, media relations, events, and social media engagement, aimed at building and maintaining a positive image of the company, its brand, and its products. PR focuses on fostering relationships with stakeholders and conveying the company's values and messages without the direct intent of selling.