An assumptive close is a sales technique where the salesperson acts as if the customer has already made the decision to purchase, guiding the conversation toward the next steps in the buying process. This approach helps create a sense of inevitability and encourages the customer to commit without hesitation. By assuming the sale, the salesperson can reduce any resistance and lead the customer to finalize the transaction more smoothly. It's often used in situations where the customer has shown interest but hasn't explicitly agreed to buy.
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