Why marketing specialization?

Marketing Specialization

I want to specialize in marketing field. By choosing this my Bachelors of business administration degree can make me a competitive and productive personality in today's complex business environment.

Why this major is for me

By selecting the marketing specialization, I can make my mark in business by creating, communicating and delivering value to customers. Those who graduate with the marketing specialization in business administration are prepared for careers in:

§ Marketing research

§ Product development

§ Advertising and sales promotion

§ Sales and customer service

§ Public relations

§ Export marketing

§ Product management

§ Nonprofit and social marketing

What I'll learn

As a business major, I will learn core elements of business, such as accounting, economics, finance, information systems, management and marketing. The marketing specialization includes extensive instruction in:

§ Building strong brands

§ Capturing marketing insights and performance

§ Connecting with customers

§ Delivering and communicating value

§ Developing marketing strategies and plans

§ Shaping market offerings.