Why did the London formed independents call their creations pop arts?

The London-based independents called their creations "pop arts" to emphasize the cultural significance and accessibility of their work, which drew inspiration from popular culture, consumerism, and mass media. This term highlighted their intent to blur the boundaries between high art and everyday life, making art more relatable and engaging for a broader audience. By embracing the aesthetics of commercial art forms, they aimed to challenge traditional notions of artistic value and to reflect contemporary society.