What is the business structure of Nike?

Nike operates as a publicly traded corporation, specifically a C corporation, which allows it to raise capital through the sale of stock. The company is structured with a centralized management system that oversees its global operations, including design, manufacturing, and marketing. Nike's business model focuses on direct-to-consumer sales alongside traditional retail partnerships, enhancing brand loyalty and market presence. Additionally, the company has a diverse portfolio, including subsidiaries like Jordan Brand and Converse, which contribute to its overall growth and market reach.