Why dont they make ultima II makeup anymore?

Ultima II was Revlon's attempt to enter the department store.

Revlon makes "mass market" cosmetics that you might find in a drugstore or a Walmart-like store. You get shelf space in one of those places by renting it - if it costs $25 per peg per month and you're guaranteed 300 product slots, you pay the store $7500 and they display your cosmetics on 300 pegs, bins or whatever the item needs for a month. (It could be more or less; I never sold shelf space. But that's how it's done.) Once you have the shelf space, you just send them the makeup and they have their own staff put it in the racks.

Department store counters require that you hire staff, buy very expensive floor space, and maintain an "image" for your brand. And Revlon's problem was convincing people they weren't putting drugstore makeup in fancy packages and selling it for three times the price. Eventually Revlon pulled the line out of department stores, and eventually out of North America entirely.