What are the advantage of think aloud testing?

Think-aloud testing offers valuable insights into user behavior and cognitive processes as participants articulate their thoughts while interacting with a product or service. This method helps identify usability issues and areas for improvement by capturing real-time feedback and reactions. Additionally, it allows researchers to understand the reasoning behind user choices, leading to more informed design decisions. Overall, think-aloud testing enhances the user experience by prioritizing user needs and preferences.