What are IKEAs firm-specific advantages?

IKEA's firm-specific advantages include its strong brand identity, which is associated with affordable, stylish furniture, and its innovative design philosophy that emphasizes functionality and sustainability. The company's efficient supply chain and flat-pack shipping model reduce costs and enable easy transportation for customers. Additionally, IKEA's unique in-store experience, featuring showrooms and a self-service model, enhances customer engagement and satisfaction. These factors collectively contribute to IKEA's competitive edge in the global furniture market.