How can you get the Wii speak channel for free?

If you go to wii shop then go to the button that is next to the wii ware and down from that.when you click it it will show pictures annd information cick on the picture with the coin and a ribbion wraped around it then type your number (code)that is a club number if you don't understand what a club number is borrow mine:1880479374310755