What is audience blinders?

Audience blinders refer to the cognitive biases or limitations that prevent content creators, marketers, or communicators from fully understanding or considering the diverse perspectives and needs of their audience. This can lead to assumptions about what the audience wants or needs, often resulting in ineffective messaging or engagement. By failing to recognize these blind spots, creators may miss opportunities to connect more authentically with their audience. Addressing audience blinders involves actively seeking feedback and diverse viewpoints to create more inclusive and resonant content.