How Aveeno got its name?

Aveeno got its name from the Latin Word "avena," which means "oat." The brand was founded in 1945 by the Laird family, who recognized the skin-soothing properties of oats. They began incorporating colloidal oatmeal into their products, leading to the development of a line focused on skincare derived from natural ingredients. The name reflects the brand's emphasis on harnessing the benefits of oats for skin health.