What are the role of PR in a commercial and non commercial organisation?

In commercial organizations, public relations (PR) plays a crucial role in managing brand reputation, building customer relationships, and driving sales through effective communication strategies. It helps in promoting products, managing crises, and engaging with stakeholders to enhance market presence. In non-commercial organizations, PR focuses on raising awareness about causes, building community support, and fostering relationships with donors and volunteers. Both contexts emphasize the importance of clear communication, trust-building, and strategic messaging to achieve their respective objectives.