Notorious B.I.G. was influenced by several artists and genres, notably the smooth, lyrical style of rappers like Rakim and Kool G Rap, as well as the storytelling abilities of Slick Rick. He also drew inspiration from the vibrant hip-hop scene of the early 1990s, including artists like Nas and Tupac Shakur. Additionally, B.I.G.'s Brooklyn upbringing and the gritty reality of his environment shaped his narrative-driven approach to rap. His unique blend of East Coast hip-hop with elements of funk and soul further defined his influential sound.
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