What is the communication process that applies to advertising and promotion?

The communication process in advertising and promotion involves several key components: the sender (advertiser) creates a message (advertisement), which is then encoded and transmitted through various channels (TV, social media, print). The target audience receives the message and decodes it, interpreting its meaning based on their own experiences and perceptions. Feedback mechanisms, such as consumer responses or engagement metrics, allow the sender to evaluate the effectiveness of the communication and adjust future strategies accordingly. This cyclical process ensures that the message resonates with the audience and drives desired actions.