Because the goods offered for sale in a competitive market are largely the same?

In a competitive market, the goods offered for sale are largely homogeneous, meaning they are similar in quality and features. This leads to price competition among sellers, as consumers can easily switch between suppliers without significant differentiation. As a result, companies often focus on lowering prices or improving customer service to attract buyers, which can ultimately drive innovation and efficiency in the market. This environment benefits consumers through lower prices and a wider array of choices.