What difficulties occur when manufacture dispense the use of wholeseller?

When manufacturers dispense with wholesalers, they may face challenges such as increased distribution costs and logistical complexities, as they must manage direct shipping and inventory management themselves. This can strain resources and require significant investment in infrastructure. Additionally, the absence of wholesalers can lead to reduced market reach and diminished bargaining power in negotiations with retailers, potentially impacting sales. Overall, the shift may complicate supply chain efficiency and customer access to products.