When did britpop end?

Britpop is generally considered to have ended in the late 1990s, with many pinpointing 1997 as a significant year due to the decline in popularity of its leading bands, such as Oasis and Blur. The release of Radiohead's "OK Computer" in 1997 also marked a shift in the musical landscape towards more alternative and experimental sounds. By the early 2000s, the genre had largely faded from the mainstream, giving way to new musical trends.