What is a kim-lord grid Purchase-decision position?

This has everything to do with advertising and Marketing for a business- this is studied in Business classes in colleges and can be found in text books- Academics Kim and Lord recognized that people can be both cognitively (the mental process of thinking) and effectively involved at the same timewhen it comes to people making purchasing decisions. There is a grid that shows how consumers make different type of purchasing decisions for different type of product. The concept that Kim and lord have is that by this method towards a advertising marketing strategy that involves both the affective involvement meaning how a consumer feel about a product and the cognitive involvement which is what a consumer think about a product. Kim and lord feels that if both are addressed in a marketing advertising strategy that the consumer is geared towards purchasing your business services or product. I hope this explains somewhat of what you want to know Angelita Robinson