A significant demographic factor that goes with age is generational cohort, which groups individuals based on their birth years and shared experiences. These cohorts often exhibit distinct values, behaviors, and preferences shaped by the historical events and cultural shifts they experienced during their formative years. For instance, Baby Boomers, Generation X, Millennials, and Generation Z each have unique characteristics influenced by the societal changes of their respective times. Understanding these cohorts can provide insights into consumer behavior, political views, and social trends.
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