There are two reasons: price and service. A Travel Agent who specializes in cruises books thousands or even tens of thousands per year. He or she can negotiate discounts far below the best price an individual consumer would pay. In addition, many cruise Travel Agents purchase blocks of cabins at deep discounts.
But price is not the best part. When something goes wrong, a Travel Agent who specializes in cruises has the purchasing power to command better service for you, their customer. Think of it this way. If someone who buys one cruise a year from you complains, do you really care? Probably not. Now, if someone who buys 5,000 cruises a year from you complains, are you going to take care of their problem. Yes, you are. That's exactly what happens. Cruise lines will bend over backwards to correct a problem when a major Travel Agent is involved. As a consumer, if something is not right, you're much better off with a Travel Agent representing you.
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