Why do both Cecily and Gwendolyn fetishize the name Ernest in the Importance of neing earnest?

Cecily and Gwendolyn both fetishize the name Ernest because they associate it with qualities they find desirable in a husband: honesty, nobility, and reliability. The name becomes a symbol of their romantic fantasies and idealized expectations in a partner. Additionally, the name Ernest also represents a level of respectability and seriousness that is lacking in their respective lifestyles.