How does marketing affect customer value?

1. By understanding what Customers consider Value. Therefore, measure Customer Value Added (CVA)

2. By focusing on and improving on what is most important to the Customer from the CVA study.

3. By making other Customer facing/back office departments improve

4. By converting call centres to Action centres

5. By making processes Customer friendly

6. By making the convenience of the company subservient to the convenience of the Customer