What are effective marketing strategies for trade show booths?

Companies with trade show booths should have something to differentiate themselves from their competition. Sometimes that is sheer size; sometimes it is demonstrations of a unique product; sometimes it is something to attract trade show goers, like a product giveaway or refreshments.

You should also try to market your attendance ahead of time. Let people know that you will be at the event and entice them to your booth. Choose promotional products and giveaways that draw attention as well as contests, raffles, entertainment, food etc. You can also become a sponsor, which will increase awareness even more.