In 1989, DDB-Needham introduced a series of commercials featuring Dick Van Dyke and Mary Tyler Moore, the campaign relaunched in 1994.
The 30-second commercials began airing on television which currently used the Bud Light tagline "Everything Else is Just A Light".
In one spot, as the text reads "THE DICK VAN DYKE SHOW COPYRIGHT CALVADA PRODUCTIONS", Rob and Laura are sitting in a Jeep talking at night.
At the end, an announcer says "If you want a one light that outtrains them all, ask for Bud Light".
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