How do facebook Ads improve business?

There are at least three main ways for a business to promote itself on the Facebook platform.

First and foremost, a business or organization can create an organizational page, or "fan" page. By posting relevant and interesting content, an organization will accumulate followers over time. A follow (ie, a "like") is, as we say at eShlepper Marketing Services, "an ongoing, permanent opt-in to receive a business's posts and updates." This is not unlike, nor is it of any less value, than a user filling out an email contact form and opting in to the business's email list. Once fans have followed a page, not only do they receive the marketing messages posted by the organization, but any subsequent "likes", "comments", or "shares" they make - their interactions or social engagement - are broadcast out through their own network of connections. This creates a ripple effect for the marketing message. It also accounts for the potential for content to go viral, traveling on the power of its own content value. Businesses with highly-engaged fans and followers command a great deal of earned social capital. So, a business that posts meaningful and relevant content ensures that its message, company, and products are given Excellent placement in front of potential customers, and gets assistance publicizing itself... and it's all for free (although actually making it all work can take expertise and time).

Second, Facebook is a highly monetized system. User profiles contain an astounding array of personal information, perfect for targeting a marketing message, sometimes very finely. Gender, marital status, occupation, job title, birthdays, religion, specific friends, etc, all become Excellent demographic selectors for targeting very specific ads on the Facebook for Business Ad platform. Facebook ads can be more finely targeted than any other ads online. For example, a jewelry store or car dealership might target males aged 50-55, with income over 100K/year, who are married to women having birthdays within the next 30 days. A bit scary when you think about it. Alternately, Facebook ads can be targeted at existing lists of customer emails, phone numbers, or even based on remarketing, browser-cookie based ad service that displays ads to users who have visited a web page tagged with a remarketing pixel. Additionally, Facebook's Ads can serve various goals, such as general awareness, increasing page likes, or directing traffic to an external website.

Third, Facebook has a rich Application Programming Interface, or API, to enable developers to create apps, either paid or free, for users to interact with, or even play as games. Viral social games like Farmville have taken the world by storm, unifying the game playing experience with social media sharing, allowing players to play very much publicly, and even rewarding them for soliciting nominal assistance from friends and non-gaming bystanders.

So, there are many ways for businesses to use Facebook to advertise.