Why target corporation use different hurdle rates for stors and credit cards?

Target Corporation uses different hurdle rates for stores and credit cards to account for the varying risk profiles and return expectations associated with each business segment. Retail operations, like stores, typically have lower risks and more stable cash flows, allowing for a lower hurdle rate. In contrast, the credit card segment involves higher risks related to credit defaults and economic fluctuations, necessitating a higher hurdle rate to achieve an adequate return on investment. This differentiation helps in making informed investment decisions and optimizing resource allocation across the business.