it is usually used as a participle (a verb (broadcast) that functions as an adjective by adding 'ing') - e.g. in The show was filmed right at our local broadcasting station, broadcasting is an adjectival form supplementing the Word station. I can't think of a case where it would be a gerund (a verb that functions as a noun by adding 'ing'), but it can be used as a normal verb form (e.g. we are broadcasting live from New Brunswick).
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