Describe a time where you had to rectify a situation that didn't go as planned?

In my previous role, we launched a marketing campaign that initially generated low engagement due to a misalignment with our target audience. Recognizing the issue, I quickly gathered feedback from our team and customers, then adjusted our messaging and visuals to better resonate with our audience. We relaunched the campaign with the revised content, which significantly improved engagement metrics and ultimately exceeded our initial goals. This experience taught me the importance of adaptability and responsive communication in achieving success.