Why is Coca-Cola sold by liters and not gallons?

The gallon we use for our liquids comes from the Roman Word galeta, which meant "a pailful." There have been a number of very different gallon units over the years, but the gallon we use in the United States is probably based on what was once known as the "wine gallon" or Queen Anne's gallon, which was named for the reigning monarch when it was standardized in 1707. The wine gallon corresponded to a vessel that was designed to hold exactly eight troy pounds of wine.