How do advertisers target young people?

Advertising for food, toys, games, and clothes targets children because the ad makers know children want what they see. For example: It is close to Christmas and the people who make HotWheels air 5 new ads to get children into asking parents for the new toys. Advertisements target children because they know children will want what they see. This tactic brings in lots of revenue for the company airing the ads.

All ads have a target age group they want to grab a hold of. For example an ad for the newest Wii game will target ages 5-20 because this general age group has Wiis. Retirement insurance targets people over 65 because people under 65 will not need it.