What was lacoste called le crocodile?

Lacoste is often referred to as "le crocodile" because the brand's logo features a crocodile, which is derived from the nickname given to its founder, René Lacoste. He earned this nickname due to his tenacity on the tennis court, similar to a crocodile's fierce nature. The logo has become a symbol of the brand, representing both its heritage in tennis and its stylish, sporty apparel.