What is role of technology in service marketing?

Well.. That is very evident from the success of CRMs, SFAs etc.

Technology is a one hell of an enabler for extended P's of service Marketing.

As we understand, service marketing demands more personalized services which requires personalized communication. Technologies like SFA(Sales Force Automation) and CRMs are good examples of how technology can help you in winning customers loyalty.

Service marketing requires up-to-date information regarding the communications happened between the service provider and the customer.