What type of business market is it when incentives are used to attract customers rather than price changes?

When incentives are used to attract customers instead of price changes, it typically refers to a non-price competition market. In this type of business environment, companies focus on enhancing customer loyalty and perceived value through promotions, loyalty programs, or unique product offerings. This strategy aims to differentiate their products or services from competitors while maintaining stable pricing. It is commonly seen in industries such as retail, hospitality, and services.