Who is the 'old 'man in coop advert with Christmas pudding?

The "old man" in the Co-op advert featuring the Christmas pudding is portrayed by actor and comedian Jim Moir, also known as Vic Reeves. The advertisement highlights themes of nostalgia and the joy of Christmas, with the character reminiscing about past festive experiences. His humorous and heartfelt performance adds a charming touch to the holiday marketing campaign.