What competitive advantage lady gaga is pursuing?

Lady Gaga is pursuing a competitive advantage through her unique blend of musical talent, theatrical artistry, and a strong personal brand that emphasizes individuality and self-expression. By continuously reinventing her image and sound, she stays relevant in the ever-evolving pop landscape. Additionally, her activism and advocacy for LGBTQ+ rights and mental health issues resonate deeply with her fan base, further solidifying her position as a cultural icon. This combination of artistry, innovation, and social engagement sets her apart from other artists in the industry.