Difference between market segmentation and consumer profiling?

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2026-03-27 03:50

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Segmentation is often used in conjunction with customer profiling, but there are areas of difference. For instance, profiles are not suitable for identifying certain population segments: people with disabilities are usually split between multiple neighbourhood profiles. Likewise gender segmentation is rarely associated with neighbourhood. For other factors such as age and ethnicity, composite profiles can only support broad generalities.

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