What does mcdonaldizarion mean?

McDonaldization is a term coined by sociologist George Ritzer to describe a social phenomenon where the principles of the fast-food restaurant model, particularly McDonald's, become dominant in various sectors of society. It encompasses efficiency, calculability, predictability, and control through non-human technology. This process leads to the standardization of services and experiences across different areas, often at the expense of individuality and quality. Ultimately, it reflects broader trends in globalization and consumer culture.