What was created in 1937 for a department store?

In 1937, the iconic "Mickey Mouse" plush toy was created for the department store chain, the Bullock's Wilshire in Los Angeles, as part of a promotional effort tied to the popularity of Walt Disney's character. This toy quickly became a hit, reflecting the growing influence of Disney's characters in popular culture. The success of this product marked the beginning of a long line of Disney merchandise that would follow.