What is instutional brand?

An institutional brand refers to the overall image and reputation of an organization, such as a university, corporation, or non-profit, as perceived by its stakeholders, including employees, customers, and the general public. It encompasses the organization's values, mission, and culture, influencing how it is recognized and trusted in its sector. Effective institutional branding fosters loyalty, attracts talent, and enhances competitive advantage by establishing a strong, positive identity.