What is the product flow in a supply chain?

The product flow in a supply chain refers to the movement of goods from the point of origin to the final consumer. It typically begins with raw materials sourced from suppliers, which are then transformed into finished products through manufacturing and assembly processes. After production, the products are distributed to various retailers or directly to customers via logistics and transportation networks. Effective management of this flow is crucial for optimizing efficiency, reducing costs, and meeting customer demand.