How is macro and micro screening done by the entrepreneur?

Macro screening involves evaluating the broader market environment to identify potential business opportunities based on economic, social, and technological trends. Entrepreneurs assess factors such as industry growth, market size, and regulatory conditions to understand the overall landscape. In contrast, micro screening focuses on specific market segments or niches, analyzing customer needs, preferences, and competitive dynamics. This dual approach allows entrepreneurs to strategically identify viable business ideas and refine their target market.