What are the role and responsibilities of distributor?

Distributors play a crucial role in the supply chain by acting as intermediaries between manufacturers and retailers or end consumers. Their responsibilities include purchasing products in bulk, managing inventory, and ensuring timely delivery to retailers. Additionally, distributors often handle marketing, sales support, and customer service for the products they carry, helping to expand the reach and visibility of the brands they represent. They also provide market insights and feedback to manufacturers, facilitating better product development and sales strategies.