What is basic role of abm in pharma?

Effective Monitoring and Controlling of Sales Team.

Handling Primary and Secondary Sales Targets.

Monitoring performance of each TBM's.

Effectiverly implementing the company's strategies accross all territories.

Tracking competitors activities.

Achieving Volume targets.

Monitoring Focused Brands growth, territory wise.

Building rapport with all the core doctors in all territories, and ensuring returns.

Building Confidence and Positive energy in the Sales Team.

Showing ways to achieve the goals.

Guiding TBM's to grow