Why did P.E.T.A. start their organization?

P.E.T.A. (People for the Ethical Treatment of Animals) was founded in 1980 to advocate for animal rights and raise awareness about animal cruelty. The organization aims to promote a vegan lifestyle and challenge the exploitation of animals in various industries, including food, clothing, entertainment, and research. P.E.T.A. seeks to educate the public about the ethical treatment of animals and to encourage a shift towards more compassionate practices.