Why has bottled water gendered favor in recent years?

Bottled water has gained popularity in recent years due to increasing health consciousness and the perception of it as a healthier alternative to sugary beverages. Additionally, marketing strategies have often targeted women, emphasizing hydration and wellness, which resonates with their lifestyle choices. The convenience of bottled water, along with its association with sustainability efforts through brands promoting recyclable packaging, has further contributed to its appeal. This combination of health trends, targeted marketing, and convenience has led to the gendered favor of bottled water.