What's the relationship between Mass Media And Popular Culture?

Most of the influence of the mass media on interpersonal relationships is the powerful influence of advertising. Commercial messages influence how people feel about themselves and their image to others. Commercial messages influence what a person's expectations are about themselves, about others, about what their lives should be like. For most people, these expectations are usually unrealistic and for some, can be damaging to their self esteem which directly affects how they relate to others.

The other influence that mass media has on interpersonal relationships is for people who believe what the media tells them concerning political or social issues; people who take the messages as truth because they are delivered with conviction and base their own belief system on these messages without further investigation or wisdom. This makes it difficult for others to relate to them.