Why do so many consumers continue to buy and send greeting cards instead of writing a letter?

Many consumers continue to buy and send greeting cards because they offer a convenient and visually appealing way to convey emotions and sentiments. Greeting cards often come with thoughtful designs and pre-written messages that resonate with specific occasions, making them more impactful than a simple letter. Additionally, the tactile experience of receiving a physical card adds to its emotional value, fostering a sense of connection that digital communications may lack. Lastly, the tradition and nostalgia associated with sending cards also play a significant role in their continued popularity.